What makes a diva? The word itself suggests superficiality and bitchiness. And if an artist is referred to as a Diva, does it minimizes their talent and glorify their ego? Before I could begin with Beyonce, I had to first ask myself, what happened to Jennifer Lopez? For a good second she was America’s most favorite past time diva doll. She had the hair, make-up, attitude and clothes. Every man wanted to be with her. Women liked her because she rocked her curves and didn’t apologize. Drag Queens idolized her. But what happened? It seemed her ego started to outshine her minimum talent. It was her many marriages. It was the high profile romances and Bennifer. It was releasing her album, perfume, clothing line and movie the same weekend. It was overkill. It was her redundant music videos where you knew she was going to shake her ass, pout into the camera, swing her hair and wear fantastic clothes. Was she just another fade? The problem with toys and fades is that we often get bored. Superstar Barbie may have been fun to play with for a couple of weeks before we diverted our attention to a newer entertainment. I find it’s a problem with labeling female artist “Divas,” because it suggests superficiality and minimizes their talent. It objectifies talented females as objects, hollow egos who only care about their presentation and not their art. It’s one more sexist connotation, that women she be “seen” and not “heard.” A female artist by default, if she’s beautiful and sexy, is almost force by the industry to be a pretty bird in a cage. She is just there to entertain us until we get bored and suspend her back to the dark. She’s just new pussy until another girl turns 18 years old. And what happens after the pretty fades?
Now that I’ve stepped down from my diamond studded soapbox let’s begin the second argument. Is Beyonce a diva or talented artist? For instance, take away the straighten and blonde flowing weave, the short skirts, the booty dancing, the “I’m so pretty” music videos and magazine covers, what do we have left? Is she as insightful and soulful as India Arie; timeless as Sade; can reinvent like Madonna or resilient as Tina Turner? Can the real Beyonce please stand up! We know that she’s ambitious. We know that she is aggressive. We know that she’s an excellent performer and an extraordinary visual illusionist. But we also know that we’re getting bored. There, I said it.
It’s superficial on the American audience part. We idolize you one day and hate you the next. There are the Beyonce Pepsi and L’Oreal commercials, there is Beyonce selling me make-up when I walk into CVS, and there is Beyonce performing with Prince. There is Beyonce performing three times at the Grammy Awards, there is Beyonce at the movie theater, there is Beyonce selling me her mother’s ugly clothes, there is Beyonce selling me perfume, what’s next, the Beyonce cereal and tampons. I’m not hating, but it’s like damn does she have enough money yet or is Beyonce stalking me because she is everywhere? Should I get a restraining order?
Beyonce’s latest musical project, Déjà vu, is obviously crazy in love, the sequel. The problem with sequels, they are never as good as the original. The audience can’t help but compare and complain. Beyonce’s people probably thought they were being clever since the song is called “Déjà vu” which is French for “already seen." They thought they could just re-do her first success. The lazy bastards just basically wanted to kill two birds with one stone, make a music video and promote Beyonce’s mother Tina Knowles hideous clothing line.
It’s creepy. On the opening page of the House of Dereon’s website, Beyonce and her mother relax on a peach one-cushion sofa. Beyonce in her slenderness casually seduces the camera like southern ice tea on a hot day. Her mother stares at her with a hungry grin. She reaches out to touch her daughter’s youthful face like the evil witch in Snow White, as if to hand her a poison apple so that she could fall into a deep sleep and rob her of her youth and beauty. It’s creepy. There’s a reason we stop letting our mother dress us in middle school. Wasn’t it enough she kept putting Destiny’s Child on the worse dress lists with mustard colored evening dresses and girls scout inspired ball gowns? I’m just saying the woman needs to be stopped. The problem with people with a lot of money is they don’t have to struggle. Tina Knowles never had to go to a designer school. She was a hairstylist most of her life. She didn’t have to get rejected. If she was on Project Runway, she would’ve gotten the boot a long time ago. She didn’t have to study fashion. All she needed was a blank check from Beyonce. I don’t understand why it isn’t anyone telling her that her clothes are awful.
It’s the clothes that ruins Beyonce’s new video, Déjà vu. There I said it. It’s those awful ugly ass clothes she’s wearing.
Beyonce made her debut with her high fashion, high concept music videos that looked like glamorous photo shoots. It changed the direction of R&B videos. It reenergized the industry. The problem with déjà vu isn’t that it’s the same concept as her first video “crazy in love” which is basically Beyonce prancing around looking fabulous as if she’s on a virtual runway. The problem with déjà vu isn’t that Beyonce isn’t still beautiful, she looks great, and she’s in the best shape of her life. The problem with déjà vu is Beyonce looks like she broke into her grandmother’s wardrobe. The clothes are hideous and distracting. It brings her down. Not even Beyonce Knowles can pull off white hot pants with a pirate inspired ruffle jacket to match.
As I watched the déjà vu video, all I could think, why the hell is Beyonce running through the fields in her grandmother’s nightgown and white lace gloves. Did she get drunk? And that dance scene with jay Z, what the hell were those sleeves about. Was that supposed to be couture? It’s fitted wrong. It makes her look like a Russian acrobatic circus freak. It’s just wrong. And the last scene, she looks as if she’s wearing a one-piece black girdle that’s lost its elasticity. Beyonce has the best body but and in that outfit she looks like a 90 retired chorus girl, every thing was heading south.
I’m not trying to be a bitchy queen. That’s why I originally asked the question, what makes a Diva? An artist could get away with such insanities. For god sakes, Beyork wore a swan dress to the Grammy Awards and only became more popular. An artist is constantly pushing him or her self and the industry they harass. An artist grows by the day, constantly searching and reusing their life experience as art. How has Beyonce grown in the last ten years? How has she changed from “crazy in love” to now?
Personally, I fucking love Beyonce. Yet, after watching the Déjà vu video, I had to examine why I really loved her. It was her image. It was her presentation. It was her “you will not deny me” attitude. It was my ego. I loved that she was my new superstar Barbie doll. Ergo, the problem. I’m getting bored. There, I said it.
I fear, in another year or two we are going to be asking ourselves whatever happened to Beyonce like we now ask about Lil Kim, Foxy Brown, Deborah Cox, Toni Braxton, Jennifer Lopez, Whitney Houston, Diana Ross, Donna Summers, or even Jody Watley.
If I had it my way, this is how I would change Beyonce’s career.
First, she needs to stop doing those blockbuster movies. She needs some depth in her life. If she really wanted to be an actor, she would take on an edgier role. I also think she should stop worrying about being pretty and test her real talent. I think she should do a music video with a paper-bag over her face. I think she should start making fun of herself. Kill off that “Sasha” image. I think she should start being ungrateful. I think she should take off for a year or two. It’s funny when your career is just beginning; you already have to start planning your comeback. I’ve said it before, controversy made Beyonce, and it will make her again. Then again, there is always Las Vegas.